Holy

Project Overview

My Role: Visual Identity Designer
Industry: Sports Nutrition / Functional Beverage
Scope: Conceptual ( Posters, Game UIs, SMD, Key Frames for Video Production )
Year: 2025

The Problem

For this project, I was tasked with solving two key challenges.

The first was translating the brand’s archetypes " Hero and Outlaw " into a clear visual direction before the brand identity was fully established. The second challenge was developing a color system. The clients initially described the direction simply as “colorful and vibrant,” without a defined palette. I worked closely with the team to explore different color possibilities and refine them into a palette that felt energetic, bold, and aligned with the brand’s character.

The Solution

Over 8 months of multiple revisions and iteration from the clients, these are the visuals that landed.

Social Media Visuals

Key Visuals for Games Sponsored by Holy

Brand Visuals for Commercial Videos