Holy
HOLY is a lifestyle wellness and functional beverage brand that prioritizes physiological "true" electrolytes over mass-market sugar formulas.
Visual Identity & Packaging
Project Overview
My Role: Visual Identity Designer
Industry: Sports Nutrition / Functional Beverage
Scope: Conceptual ( Posters, Game UIs, SMD, Key Frames for Video Production )
Year: 2025
The Problem
For this project, I was tasked with solving two key challenges.
The first was translating the brand’s archetypes " Hero and Outlaw " into a clear visual direction before the brand identity was fully established. The second challenge was developing a color system. The clients initially described the direction simply as “colorful and vibrant,” without a defined palette. I worked closely with the team to explore different color possibilities and refine them into a palette that felt energetic, bold, and aligned with the brand’s character.
The Solution
Over 8 months of multiple revisions and iteration from the clients, these are the visuals that landed.
Social Media Visuals
Key Visuals for Games Sponsored by Holy
Brand Visuals for Commercial Videos
