MYU is a Myanmar-based beverage brand that rethinks traditional palm wine by turning pure toddy palm nectar into a clean, ready-to-drink canned format. Although the drink itself has deep cultural roots, the goal of the brand is to make it feel more accessible and relevant to a younger, urban audience today. This project was done during my times at WB Design Agency.

For this project, instead of relying on traditional visual cues, we explored how a minimal design approach could shift the perception of palm wine into something more contemporary and socially adaptable. I was responsible for the creative direction, packaging design, and visual art direction of the brand, focusing on creating a clear and modern identity system that fits within today’s lifestyle-driven market.