MYU
MYU is a Myanmar-based beverage brand that rethinks traditional palm wine by turning pure toddy palm nectar into a clean, ready-to-drink canned format.
Visual Identity & Packaging
Project Overview
My Role: Packaging Designer
Industry: F&B
Scope: Packaging, Creative Direction
Year: 2025
Goal
Although the drink itself has deep cultural roots, the goal of the brand is to make it feel more accessible and relevant to a younger, urban audience today especially younger women.
The Design Solution
