MYU
Project Overview
MYU is a Myanmar-based beverage brand that rethinks traditional palm wine by turning pure toddy palm nectar into a clean, ready-to-drink canned format. Although the drink itself has deep cultural roots, the goal of the brand is to make it feel more accessible and relevant to a younger, urban audience today. This project was done during my times at Walking Brands Design Agency.
For this project, instead of relying on traditional visual cues, we explored how a minimal design approach could shift the perception of palm wine into something more contemporary and socially adaptable. I was responsible for the creative direction, packaging design, and visual art direction of the brand, focusing on creating a clear and modern identity system that fits within today’s lifestyle-driven market.
Commercial Project
Client
MYU
Year
2025
Member
Maverick
Zaw Min Oupe
My Role
Packaging
Creative Direction
Art Direction
Key Learnings
Through this project, I learned how minimal design can act as a strategic decision rather than just an aesthetic choice. Working on MYU made me realize that a product can carry deep cultural roots without needing to visually display them in an obvious way. I became more aware of how design shapes perception, especially when repositioning something traditional for a younger and more urban audience. The process also strengthened my understanding of restraint, knowing when to simplify, when to remove, and how clarity can sometimes communicate more effectively than decoration.
