Fish & Ships Co.
Project Overview
Fish & Ships.co is a Thai dining and seafood lifestyle brand rooted in fresh fish & ships culture with a playful, ocean-inspired identity. for this project, i led the visual art direction for showcasing the brand across multiple touchpoints, including creative mascot photography, social media content, and packaging design. The focus was on building a cohesive visual presence that highlights the brand’s playful identity while ensuring consistency across both digital and physical applications. These works were done during my time at Walking Brands Design Agency.
Commercial Project
Client
Fish & Ships Co.
Year
2025
Members
Maverick
Min Naing
Ko Zwe
My Role
Visual Art Direction
Packaging
Mascot Creative Photography
The brand pattern was developed by Min Naing, inspired by the dynamic motion of ocean waves. I was responsible for visualizing the pattern in a way that effectively reflects and supports the overall brand identity.
The mascot photography was developed to bring the brand’s character to life through expressive and engaging visuals. By placing the mascot within styled environments and brand-led scenarios, the imagery helps communicate personality while strengthening emotional connection across social and promotional platforms.
The packaging design was created to reflect the brand’s playful and contemporary identity while maintaining clarity and shelf presence.
Key Learnings
Through this project, I gained valuable experience in maintaining visual consistency across different brand touchpoints, from packaging to social media content and mascot photography. Working within a character-led identity also helped me understand how playful brand elements can be translated into cohesive visual applications. I learned how to adapt existing design assets, such as brand patterns, into meaningful visual systems that support storytelling while still serving functional purposes across both digital and physical formats.