Stellar is a concept-driven sparkling fruit drink brand built around the idea that everyday moments can hold a sense of quiet wonder. The project explores how a beverage brand can create an imaginative yet approachable identity by blending playful storytelling with a clear and contemporary visual system.

In this project, I developed the brand from the ground up, including the conceptual direction, brand strategy, visual identity, mascot system, packaging, and motion exploration. The brand is guided by the Magician and Everyman archetypes, allowing it to balance transformation and imagination with familiarity and social connection. Through this process, the goal was to create a cohesive brand world where flavor, character, and visual design work together to communicate a sense of discovery, joy, and shared experience.