stellar
Project Overview
Stellar is a concept-driven sparkling fruit drink brand built around the idea that everyday moments can hold a sense of quiet wonder. The project explores how a beverage brand can create an imaginative yet approachable identity by blending playful storytelling with a clear and contemporary visual system.
In this project, I developed the brand from the ground up, including the conceptual direction, brand strategy, visual identity, mascot system, packaging, and motion exploration. The brand is guided by the Magician and Everyman archetypes, allowing it to balance transformation and imagination with familiarity and social connection. Through this process, the goal was to create a cohesive brand world where flavor, character, and visual design work together to communicate a sense of discovery, joy, and shared experience.
Passion Project
Year
2025
Members
Maverick
Sketch
Eren
My Role
Visual Art Direction
Packaging
Mascot Creative Photography
The mascot photography was developed to bring the brand’s character to life through expressive and engaging visuals. By placing the mascot within styled environments and brand-led scenarios, the imagery helps communicate personality while strengthening emotional connection across social and promotional platforms.
The mascot photography was developed to bring the brand’s character to life through expressive and engaging visuals. By placing the mascot within styled environments and brand-led scenarios, the imagery helps communicate personality while strengthening emotional connection across social and promotional platforms.
The mascot photography was developed to bring the brand’s character to life through expressive and engaging visuals. By placing the mascot within styled environments and brand-led scenarios, the imagery helps communicate personality while strengthening emotional connection across social and promotional platforms.
Key Learnings
Through this project, I gained valuable experience in maintaining visual consistency across different brand touchpoints, from packaging to social media content and mascot photography. Working within a character-led identity also helped me understand how playful brand elements can be translated into cohesive visual applications. I learned how to adapt existing design assets, such as brand patterns, into meaningful visual systems that support storytelling while still serving functional purposes across both digital and physical formats.