THE SKYGAZERS
Project Overview
The skygazers
Commercial Project
Client
MYU
Year
2025
Member
Maverick
Zaw Min Oupe
My Role
Creative Direction
Visual Art Direction
Packaging
Title Here
As part of the brand’s expansion into gaming culture, the team planned to sponsor gaming events. My role was to help visualize how the brand identity could translate into these environments by exploring applications such as game loading screens, user interface elements, and promotional artwork. In addition, I was responsible for adapting the brand’s graphic language into broader marketing applications, including posters, billboard designs, and video marketing assets, ensuring the visual identity remained consistent and impactful across different campaign touchpoints.
Key Learnings
Working on Polykool helped me better understand how visual communication can support functional, performance-driven products. Since insulation is not something people interact with directly, the challenge was to translate technical benefits into visuals that feel relevant to everyday life. I learned how to use nature-led art direction and subtle motion to communicate comfort and environmental impact in a more approachable way. This project also gave me experience in designing within real-world brand constraints while maintaining visual consistency across campaign materials and collaterals.